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Description

This research examines the types of tourism and hospitality campaigns cities use when they host the Super Bowl, and takes into account how successful those campaigns and efforts are. By comparing host cities, the research found that the campaigns fall into a few main categories. These categories include promoting the city's culture, promoting the city's entertainment scene, working with businesses and sponsors in order to attract visitors, and improving infrastructure to withstand the rise in large crowds that they will see. The study measures success by looking at statistics such as hotel bookings, dollar amounts spent by visitors, media attraction to the city, and whether or not tourism continues to grow after the event. Overall, cities that have combined their strong branding with support from major sponsors have seen the most short-term success.

Publisher Location

Las Vegas (Nev.)

Publication Date

Spring 4-17-2026

Publisher

University of Nevada, Las Vegas

Language

English

Keywords

Tourism Campaigns; City Promotion; Super Bowl; Economic Impact; Success

Disciplines

Business | Hospitality Administration and Management | Tourism and Travel

File Format

PDF

File Size

5080 KB

Comments

Mentor: Rafael Oganesyan

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Beyond the Game: Measuring the Effectiveness of Tourism and Hospitality in Super Bowl Host Cities


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