Spectra Undergraduate Research Journal
Category
Lee Business School > Economics > Sports Economics
Received
November 24, 2025
Accepted
July 8, 2026
Published
September 18, 2026
DOI
https://doi.org/10.9741/2766- 7227.1038
Copyright
Articles in Spectra are freely available under a Creative Commons Attribution License (CC BY 4.0) which allows others to re-use the work without permission as long as the work is properly cited.
Data Availability Statement
The author of this article confirms that the information used in the literature is fully available without restrictions.
Conflicts of Interest
The author declares that no conflicts of interest exist.
Ethical Considerations
None
Funding
This study was funded via University of Nevada, Las Vegas’ Office of Undergraduate Research Summer Undergraduate Research Fellowship Program.
Abstract
This study examines the basketball gameplay factors that influence revenue for NBA teams. This study is a quantitative analysis of NBA team real revenue and gameplay statistics, with a focus on style of play implications for revenue. This study utilizes fixed effect regression analysis on NBA revenue with basketball gameplay statistics as predictors. This study reveals that a particular style of play, “Run and Gun,” and other fast- paced playstyles, are associated with higher revenue. These findings have critical implications for NBA front offices, owners, and coaching staffs.
Keywords
NBA, sports economics, basketball, revenue, gameplay statistics
Submission Type
Primary research article
Recommended Citation
Penticoff, B. (2026). Run Up the Score, and the Profits; Analysis of NBA Revenue Using Gameplay Statistics as Predictors of Higher Revenue. Spectra Undergraduate Research Journal, 5(1), 11-21. https://doi.org/10.9741/2766-7227.1038.
