Document Type

Article

Publication Date

11-29-2024

Publication Title

Journal of Travel & Tourism Marketing

Volume

42

Issue

1

First page number:

1

Last page number:

48

Abstract

Hotels are increasingly hosting EV chargers. Yet, scant research examines the effects of EV chargers on consumer behavioral intentions toward the hotel. This study draws on the expectancy theory and examines the effect of EV chargers availability and the availability of surrounding chargers on consumer hotel booking intentions and willingness to pay a price premium. The results of two scenario-based experiments showed that free or paid EV chargers enhance consumers’ perceived utilitarian value and behavioral intentions. The effects are partially amplified when the availability of surrounding chargers is limited. This research contributes to the literature on hotel add-on services and offers practical guidance on EV charger implementations at hotels.

Keywords

EV charger; hotel booking intention; willingness to pay; pricing; surrounding availability; utilitarian value; charging infrastructure; expectancy theory; hotel add-on service; leisure and business travel

Disciplines

Hospitality Administration and Management

File Format

pdf

File Size

380 KB

Language

English

Permissions

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel & Tourism Marketing on November 29, 2024, available at: https://doi.org/10.1080/10548408.2024.2427171

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Publisher Citation

Han, W., Shum, C., & Wan, G. (2024). Charging during the stay: the effects of EV chargers’ availability and pricing on consumer perceived utilitarian value and behavioral intentions. Journal of Travel & Tourism Marketing, 42(1), 85–99. https://doi.org/10.1080/10548408.2024.2427171

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