Award Date
12-15-2025
Degree Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
William F. Harrah College of Hospitality
First Committee Member
Mehmet Erdem
Second Committee Member
Ashok Singh
Third Committee Member
Billy Bai
Fourth Committee Member
Marta Soligo
Fifth Committee Member
Makbule Eda Anlamlier
Number of Pages
227
Abstract
Over the past decade, the transformation of diverse workplaces accelerated after the COVID-19 outbreak, deeply affecting organizational and individual performance and becoming central to research in service management and operations. By shaping how hospitality employees deliver service and expanding collaborative work, digital technologies are not merely adopted or rejected; they have significantly reshaped workplaces and organizational culture. The problem for research is that it has overlooked how hospitality employees adopt digital technologies in service delivery systems and how these technologies influence their work experience and professional identity. This study addresses the gap by identifying current directions on the disruptive impacts of digital technology and exploring hospitality employees' perceptions and their professional identity. The study applied a mixed-method design. Study 1 conducted a systematic literature review to examine the disruptive technology in the hospitality literature. Study 2 employed a qualitative approach to gain insight into the experiences and perspectives of hospitality employees regarding the use of technology. Drawing on the findings from Studies 1 and 2, Study 3 examined the relationships between human-AI collaboration and employees’ professional identity through service-oriented behavioral intention, considering the moderating effects of organizational relationship orientation, perceived training support, and competitive pressure. The current research revealed that there is no consensus on the definition of disruptive technology in the hospitality research. The reactions of hospitality employees to using digital technology were mixed, with both positive and negative impacts on the work environment. Moreover, the study found that hospitality employees’ professional identity is developed through a combination of organizational and environmental factors at work, particularly when using technology, and is significantly associated with their service-oriented behavioral intention.
Keywords
Conservation of Resources Theory; Digital Transformation; Disruptive Technology; Hospitality Technology; Professional Identity; Self-Perception Theory
Disciplines
Hospitality Administration and Management | Leisure Studies | Tourism and Travel
File Format
File Size
4900 KB
Degree Grantor
University of Nevada, Las Vegas
Language
English
Repository Citation
Hwang, Jiyoung, "Balancing Innovation and Identity in the Age of Disruptive Technology: The Moderating Role of Relationship Orientation and Organizational Support" (2025). UNLV Theses, Dissertations, Professional Papers, and Capstones. 5433.
https://oasis.library.unlv.edu/thesesdissertations/5433
Rights
IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/
Included in
Hospitality Administration and Management Commons, Leisure Studies Commons, Tourism and Travel Commons