Award Date

5-2010

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

Hotel Administration

First Committee Member

Curtis Love, Chair

Number of Pages

45

Abstract

This study will establish a working guide on how to implement a strategic meeting management guide for meeting planners who are employed by small to mid-size companies. This comprehensive manual will detail processes of how to accurately measure meeting and travel spend, gain cross-company leverage and apply methods for making meetings purpose-driven. This study will incorporate best practices as established by industry standards which will be specifically tailored to meet the needs of planners in smaller firms. The desired outcome will be a solid and manageable guide that planners can use to secure their role as a strategic partner to the executive team and protect the company’s bottom line.

Keywords

Meeting planners; Meetings – Planning; Small business

Disciplines

Business Administration, Management, and Operations | Hospitality Administration and Management

File Format

pdf

File Size

745 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/


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