Award Date

8-2008

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

Hotel Administration

First Committee Member

Seyhmus Baloglu, Chair

Number of Pages

46

Abstract

A study of pricing strategies implemented in food and beverage operations that are focused on beverage operations. This is conducted through literature review and then a real time study of operations for the Luxor Casino and Hotel. Data over a period of three months is then analyzed to ascertain practical and realistic pricing strategies facing Las Vegas in the current economy.

Keywords

Beverage industry; Beverages – Prices; Hospitality industry; Hotel beverage managers; Pricing

Disciplines

Food and Beverage Management | Hospitality Administration and Management

File Format

pdf

File Size

205 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/


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