Operationalising Safer Gambling: Turning Training Into Culture and Culture Into Daily Practice

Session Title

Responsible Gambling: Culture & Best Practice

Presentation Type

Paper Presentation

Start Date

28-5-2026 12:00 AM

Abstract

Training alone does not create safer gambling culture change. The real challenge is translating learning into consistent everyday practice across teams, shifts, and operational realities. Using a practical case example, this session explores how safer gambling can move beyond compliance training and become part of guest experience, leadership practice, and daily operations. The presentation examines how reinforcement, leadership alignment, and observable staff behaviours supported a shift toward earlier, more prevention-oriented engagement with training at the centre. The session shares practical lessons from building a culture-based approach to healthy play in a relationship-driven environment, including what worked, where variability remains, and why what happens between training moments matters most.

Author Bios

Jay Robinson is an international safer gambling strategist known for turning evidence into practice at scale. Their work helps operators and regulators shift from “training as a requirement” to “training as a lived culture,” using behavioural design, leadership routines, and frontline tools that work in both land based and online environments. Jay advises jurisdictions across Canada, Australia, the United States, and Europe and is recognised for creating multi year culture change programs, advan

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May 28th, 12:00 AM

Operationalising Safer Gambling: Turning Training Into Culture and Culture Into Daily Practice

Training alone does not create safer gambling culture change. The real challenge is translating learning into consistent everyday practice across teams, shifts, and operational realities. Using a practical case example, this session explores how safer gambling can move beyond compliance training and become part of guest experience, leadership practice, and daily operations. The presentation examines how reinforcement, leadership alignment, and observable staff behaviours supported a shift toward earlier, more prevention-oriented engagement with training at the centre. The session shares practical lessons from building a culture-based approach to healthy play in a relationship-driven environment, including what worked, where variability remains, and why what happens between training moments matters most.